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Dyamotech

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www.dyamotech.com

https://www.instagram.com/dyamotech

https://www.linkedin.com/company/dyamotech-ltd/?viewAsMember=true

https://www.facebook.com/dyamotech

Company limited by shares

Emerging start-up

Individual

In support of the creative industries

SportTech, Wearable Safety Technology.

Mental health

Greater London

Globally (with UK focus)

Revolved around the Wearable Technology industry, Dyamotech is a compact device specifically designed for monitoring and tracking head impacts during children’s sporting activities. Our children designed wearable, alerts people around the playing field of the event of a potentially dangerous head “bump”, triggering immediate medical assistance and preventing potential concussions to go unnoticed.

The Dyamotech device is a compact circular sensor, comparable in size to a £2 coin, seamlessly embedded in skin-safe and food-safe silicone.
The device is designed to monitor and track the number head impacts in young athletes. The uniqueness of this smart device lies in its easy integration. It can be easily mounted into any rigid helmet or alternatively, it can be comfortably worn inside our optimised multi-sport smart headband, specifically tailored for children participating in sports. The device is equipped with high-quality sensory technology, including accelerometers and gyroscopes, the device precisely measures the forces sustained at the neck/head level.

The device comes with a companion mobile application to augment user experience by facilitating head impact monitoring during sports activities. By downloading the Dyamotech App, users gain the ability to monitor and log all instances of head impacts encountered during their sports sessions. Furthermore, the application provides the functionality to generate thorough reports based on the collected data, which can be shared with medical professionals as necessary.

Traumatic brain injuries (TBI), commonly known as concussions, cost the NHS around £15 billion per year. This does not cover the human costs that head injuries can have on a person’s well-being and quality of life (Parsonage, 2016). Concussions are the most common TBIs and 50% of them go undetected or reported (Adams et al., 2022).

Social Impact and Inclusivity:

Dyamotech's device not only tackles a critical societal challenge but also places a strong emphasis on equality, diversity, and inclusion within the realm of sports. Recognising the inherent value of every young or amateur sports participant, our real-time impact monitoring alerts and reports prioritise the health and safety of individuals from any backgrounds. By mitigating the risk of long-term brain injuries, we are actively fostering an environment that is inclusive of all athletes, irrespective of their age, gender, or skill level.

Inclusive Accessibility of Our Innovation:

In line with our commitment to equality, Dyamotech not only excels in cutting-edge design but also ensures that our innovative solution is accessible to a broad audience. Through strategic partnerships with manufacturing firms and leveraging our in-house design capabilities, we are able to offer the device at an affordable selling price ranging from £99 to £149. This deliberate pricing strategy is designed to make our innovation not only cutting-edge but also inclusive, breaking down economic barriers that might otherwise limit access. By adopting an inclusive pricing model, we are making certain that individuals from various socioeconomic backgrounds can benefit from our solution, reinforcing our dedication to diversity and accessibility in sports technology.

Majority of head impact monitoring solutions, such as smart mouth-guards, primarily target professional clubs in very specific sports such as rugby or American football. These devices are extremely costly to manufacture and currently exclusive to few top clubs, posing a significant financial challenge for any professional club below the top tier, given their high cost and low practicality for a grassroots environment.

As of now, Dyamotech don’t have direct competition in UK and EU.

Competition:
Main Secondary (Hit Recognition)
Main Indirect (Prevent Biometrics, HitIQ, ORB Innovation)

Currently the UK, US and AUS market has a small number of companies working with the same type of technology but in form of instrumented mouthguard ( eg Prevent Biometrics; currently most validated and used technology in professional rugby)

Pros and Cons of instrumented mouthguard:

Pro:
- Live data monitoring
- Highly Personalised (mouth fitted)

Cons:
- Because of mouth imprint not suitable for children younger than 16
- Expensive (£60K yearly subscription per team)
- Data Analysts needed to read the data
- Only available for large teams
- Hard to implement in low managed environment

Dyamotech’s user-friendly technology aims to target children between the ages of 6 and 16 in primary/secondary schools involved in grassroots sports environments, providing an easy-to-wear tool that can give a sufficiently accurate idea of the number, force, and direction of head impacts. The device can be worn using a padded multi-sport elastic headband, allowing schools to use the same number of devices for a wider range of children in different environments.

Our product is:

- Easy to wear for the children in a multitude of sporting environments
- Affordable (£99 pre-order offer, £149 launch price)
- Data from the device can be downloaded anytime, just when you needed.
- Available for teams and individuals
- Easy to use in any low staffed environments such as grassroots sport club or schools.

  • Carried out questionnaires
  • Established commercial partnerships
  • Subscriber numbers
  • Social media engagement
  • Press engagement
  • Run a pilot

Over the past 3 years, we have conducted multiple questionnaires involving hundreds of parents and coaches in specific sports such as rugby, boxing, and soccer to assess the market readiness of our product. All of those questionnaires came back with great results and showed a clear opportunity to introduce head impact monitoring technologies in youth sports.

I have also personally carried out cold calls to school/club coaches to ask about and assess the reality of the problem. Out of around 75 calls made, 57 of them were answered, and 48 coaches wanted to discuss the topic with me over the phone.

I have successfully secured a commercial agreement with an Italian technology manufacturing company called R13 Technology, specialising in measurement and data acquisition systems, and Eagle3d Tech. This arrangement involves covering the expenses for research and development (R&D) and manufacturing all required devices until they are market-ready.

These two companies were our first two investors in the idea, deciding to take part in its development in exchange for company shares. As of now, the two companies have provided an estimated £250,000 worth of R&D work. Through our partners, we are able to manufacture thousands of units in-house, maintaining an extremely lean process until product launch.

We have also a research collaboration agreement with the renowned Coma Science Group, led by the neurology world leader Dr. Stephen Laureys, and garnered interest from Oracle for research.

My university, Brunel University London, has been a crucial partner so far, providing capital through grants, knowledge and a office space in Plus X Innovation.

Currently we have 580+ parents subscribed to our product waitlist and 10+ organisation with hundreds of children playing sports.

Of those parents, more than 50% have more than 1 child.

Seen the great interest, we have decided to open a private facebook group for parents interested in following our product development as well as being involved in it.
The day the group was opened we had received nearly 70 people requesting access to the group.

After our last campaign, we have received hundreds of requests from parents and coaches about our product. We have now decided to open a Facebook group chat and start building a community around our product. This will help us to gather ideas from the parents of the users themselves during the final stage of our product development before launch.

Latest Articles (2024):

https://www.plusxinnovation.com/blog/grassroots-innovation-founded-on-the-field-meet-simone-panella-founder-of-dyamotech

https://www.hokkaido-np.co.jp/article/970341/

https://www.ilcentro.it/l-aquila/traumi-cranici-ecco-l-invenzione-del-rugbista-1.3214202

https://www.aqbox.tv/notizie.php?view=26233

Over the past 3 years, we have tested three different MVPs: one in boxing, another in rugby, and our most recent pilot, our largest yet, is scheduled to commence in Spring 2024. It will involve deploying 50 units to a private school in Norfolk, UK.

The pilot will last 8 to 10 weeks and aims to assess the product's usability in various sporting environments, as well as its effectiveness in monitoring head collisions.

1

Parents-InfoKit.pdf

I hail from a small town in Abruzzo, Italy, called L'Aquila. In the spring of 2009, our city was obliterated by one of Italy's most devastating earthquakes of the last century. Like many others, my family and I lost everything we had in those harrowing 20 seconds.

Throughout my childhood, we lived amidst debris and broken houses. My generation lacked dreams or peace of mind; our only distraction to all that pain was playing sports, especially Rugby.

During my brief rugby career, concussions were a constant concern. It was an injury nobody openly discussed, but whose consequences we all knew. Many times, after a powerful tackle, I felt disoriented, brushing it off as just a part of the game, thinking it was a normal sensation after a good defensive play. Only later did I truly understand the impact these hits had on my emotional well-being and that of my teammates.

Despite participating in one of the highest levels of youth rugby in Europe playing for Leicester Tiger U17 and Wasps U18, even in that context, no one had been able to explain to me how I should feel or how to recognise a potential head trauma during the game.

After facing numerous challenges and being involved in another severe concussion that left me waking up in an ambulance, I made the difficult decision to step away from rugby. This marked the beginning of my quest for a solution that could protect or at least assist my teammates and young athletes in recognizing and reporting this type of “invisible” injury.

Supported by three years of tireless work, unwavering passion, excellent partners, collaborators, and the full backing of my university, which embraced my project with open arms, we developed a solution that could help revolutionising how youth grassroots sports monitor head injuries in a simple yet effective manner.

We are a team of 4 highly passionate individuals working in the wearable, sports, and electronics industries. Three of us experienced the 2009 earthquakes in L'Aquila, which instilled in us a great sense of humility, integrity and ambition to achieve great things in life, with one goal in mind: creating products that can really have an impact on our society.

Simone Panella (Founder & CEO) is an ex-rugby player who had to retire from the game due to multiple concussion over his young career.
Simone has started his project during his first year of university and successfully achieved important milestone while being a full time student and intern at Oracle Coorporation. Lately Simone, has been identified as potential candidate for the 30 under 30 Europe Forbes list for the sports and game category.

Flavio D’Innocenzo (CTO) is an electronic engineer and owner of small manufacturing firm of electronics in Italy. Flavio has been Simone’s first investor in Simone’s idea by providing all the needed resourced to develop and test Dyamotech’s technology. Flavio’s company, R13 Technology, is composed by 20 engineers and have been in charge of Dyamotech’s technology R&D so far. Flavio’s company is able to manufacture Dyamotech’s electronics up to 6000 units per week.

Andrea Agrusti (Project Manger) is yet another early investor in Simone's concept and an highly skilled project manager and product designer who worked in the wearable industry for more than 10 years as well as being the owner of Italian based designing company called Eagle3D Tech. Andrea is charge of managing the manufacturing process of Dyamotech’s product, making sure everything is compliant with quality standards ( eg Product Certifications) and ready to be shipped to the client.

Antonio Messina (CMO) is a marketing growth expert. Antonio takes care of the marketing aspect of Dyamotech, preparing the brand to successfully launch in the market. His work, helped us achieve a continuous growing product waitlist of 580+ people and 10+ institutions with hundreds of children involved in sports.

In the upcoming month we will recruit:

Software engineer (full time)
Sale person (full time)

Latest 2024 Articles:

https://www.plusxinnovation.com/blog/grassroots-innovation-founded-on-the-field-meet-simone-panella-founder-of-dyamotech

https://www.hokkaido-np.co.jp/article/970341/

https://www.ilcentro.it/l-aquila/traumi-cranici-ecco-l-invenzione-del-rugbista-1.3214202

https://www.aqbox.tv/notizie.php?view=26233

I'm applying for DBACE because I believe it could really shake things up for both us and my project. Getting the funding would be a huge boost for us, helping us tackle the important stuff head-on. Plus, the personalised support they offer, like mentoring and coaching, sounds awesome. And if we win, we'd use the prize money to turbocharge our product, operations, and market presence. It just feels like the perfect timing to kick things into high gear right before our product launch.

No

Yes

We're fully bootstrapping our company as we are highly confident we can launch a first batch of our units without diluting any of our company shares. That's also why it's extremely important for us to rely on competitions such as DBACE.

Manufacturing partners: £250,000
Brunel University: £13,500
Personal Savings: £25,000

I have been working full-time on this project since August 2023 when I stopped working from my latest job at Oracle, up until today I am relying on my savings. I am confident that by 2024, we will begin generating enough revenue to further structure the business and provide a minimal income for myself and my team.

No

No

Yes

£30,000-£40,000

No

1 year

Expected revenue Expected cost of sales Expected operational costs Expected gross profit / loss Expected net profit / loss
£200,000 £40,000 £10,000 £150,000 £102,460 (post tax)

I believe this is an amazing opportunity for me to keep raising awareness around the concussion problem in youth sports.